Creative problem: To develop a logo, and business card for a local business that was working towards creating note pads for kids lunch kits.
Creative solutionThe logo needed to be ‘fun’ enough to appeal to kids, as well as sell to parents. The client requested that the logo be simple and include the web site address within it. This is the final logo design.
A new logo for the diocese of Saskatoon reflects the theme of a recently-launched diocesan vision: Rooted in Christ.
Designed by diocesan webmaster Cary Molyneux, the logo features three trees, with the trunk of the central figure reaching down, signifying deep roots in Christ. At the same time, the trees are reaching out with dynamic, flame-like branches, signifying our Christian call to reach out to the whole world.
Symbols of strength and life, the trees are coloured green, a colour related to the province of Saskatchewan and illustrating growth, life, springtime and renewal. The three trees, each with three larger central branches, are reminiscent of the Trinity in which each Christian is baptized – Father, Son and Holy Spirit. The triad also represents three levels of our faith connection – the universal Catholic Church, the diocese of Saskatoon and the local parish. The group of trees signifies our collective strength as Christian people and parishioners of this diocese, recalling the importance of community, and of working together towards a common vision, rooted in Christ and united in our faith.
Catholic Christian Outreach (CCO) is a university student movement dedicated to evangelization. We challenge students to live in the fullness of the Catholic faith, with a strong emphasis on becoming leaders in the renewal of the world. Each summer, CCO reaches out with university students to parishes in a selected Diocese. In 2010, the host Diocese is Calgary. CCO needed a brand that reflected the host diocese, as well as the formation scripture for the mission project.