LinkedIn How to Create A Business Page

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LinkedIn is one of the most popular social networking platforms for professionals and business owners, with millions of users all over the world. It allows you to setup a profile, personal or business, to showcase yourself and connect professionally with others both in your community and far away.

1. Sign up. You will need to create a page personally first

2. Add your Company page:

To add a Company Page:

  1. Click Companies at the top of your homepage.
  2. Click the Add a Company link in the upper right area of the page.
  3. Enter your company’s official name and your work email address.
  4. Click Continue and enter your company information.
    • If the work email address you provide is an unconfirmed email address on your LinkedIn account, a message will be sent to that address. Follow the instructions in the message to confirm your email address and then use the instructions above to add the Company Page.
    • A red error message may appear if you have problems adding a Company Page.
    • A preview of your completed company page is not available. When you publish the page, it is live on our website.

Watch the “How to set up a Company Page” video and learn what you can do with your Company Page.

3. Start Your Connections.

LinkedIn another way that you can connect to your clients. Be careful not overload with mega postings, users can disconnect from you just as easily. LinkedIn is not the place to throw your wild opinions, or your family updates at your followers.

4. Market, by Marketing Others.

Many entrepreneurs are scared that if they recommend someone else they will loose out. You have to leave your ‘only one pie’ mindset at home. There is enough pie to go around, and don’t be shy of sharing how great other business, or people have helped you. You are in a community, so give back, share, and help others out. These connections may help you down the road.

Business Blogging

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Blogging can be a challenge, especially if you never experience ‘daily’ journaling or writing. Blogging isn’t something that you can take lightly. If you want to get into blogging on your website, I would suggest that you try out weekly journaling first. It is difficult to get into. Once you get into the habit, you have proven that you would be committed to blogging. Can anyone do it, sure, but make sure you will first before you announce to the world that you are blogging.

A great place to get started is over at amylynnandrews.com. She has a great post on getting organized first. This will dramatically help you to get going. It encourages setting up easy places to store bits of information that you would like to blog about.

How to Set Up a Blog

Blogging is a fun and creative way to express your thoughts on a given topic. There are lots of howtos on the web about writing a blog but I thought that I would offer a couple of tips to help you out.

  1. Commit. Blogging doesn’t take a lot of time, but it does take a bit of commitment. If you have gone toa blog that the latest post is in 2009, it doesn’t really help in your interest. You don’t have to hit in everyday to start but once a week is a good beginning. Espeicially for business, if you have a blog link on your main navigation and it leads to one post … “Hello World”, that doesn’t look great, take it down, commit or don’t.
  2. You can easily set up a blog on our servers through fantastico, or one of the automated scripts in the Cpanel (Control Panel). This gives you the custom URL you may be looking for.
  3. Set it up two ways:
    1. You can do it your self like the above and pull in a free template (Use wordpress it is highly customizable and pretty easy to set up).
    2. Hire a professional designer to set up your blog template for you. (Like me).
  • A 20 Minute Video Tutorial: This tutorial by Michael Hyatt is awesome, comprehensive, and easy to understand.
  • This 29 Part (short!) Video Series: Amy of Blogging with Amy does a great job here of breaking up a longer process (even if it is only 20 minutes!) into smaller chunks, so that if you don’t need all the steps, you can skip that video.
  • http://www.problogger.net/ This site offers great ideas on what to discuss, how to do it properly. Their ebook is a good read for setting out too.

Why You Should Get Your Own Domain Name

I have been saying that getting your own domain name is a must for a long time, but many people still ask that question, so let’s talk about it once again. More specifically, let’s list the three main reasons why having and hosting your own domain is important.

  1. You have greater control over your material.
    When you have content, including cloud content it may or may not be ‘yours’. Have you stopped to read the TOS (Terms of Service) agreements of your provider? Sometimes they sneak that little bit in there, that they have the rights, retain the rights, or just at any time can take your rights to your content from you.
  2. Having your own domain gives you credibility.
    Since Blogger is a free platform, you’ll find all sorts of blogs there. Sure, there are some good ones, but the majority is low quality, and you’ll have a lot of spam blogs that are created just to manipulate search engines, too.

    As a result most people get suspicious as soon as they see the .blogspot on your domain name. That is why having your own domain will give an immediate dose of credibility to your site.

  3. Hosting your own domain gives you more flexibility.
    When you host your own domain name you’ll have complete control regarding the software and the setup that will be used there. You’ll be able to use simple HTML pages, to load a CMS like WordPress, to add special scripts and so on.

    As your blog grows you’ll find that this flexibility is vital, as it allows you to expand the scope of your site and generate more traffic and money.

Would you add any other reason as to why getting your own domain is vital?